How to Handle Competition as a Travel Agent

If you’re feeling threatened by other travel agents or like there’s just too much competition out there then this video is for you. I’m going to show you how you can have no competition as a travel agent. Other travel agents are not your competition they’re your allies and let me share a short story with you to illustrate this. So there’s this antique store out on the edge of town where people had to drive there to go and do their antique shopping. Well then four more antique stores opened up right there next to them on the outside of town. So now there’s five antique stores in this little corner on the outside of town. So you might think ah, my business is gonna shut down! How on earth are five of us going to survive when one store was barely making it? But the owner of that one antique store was smart So she went and talked to the owners of the other four stores and said, how about we create this as a destination? We’ll call it antique alley. And what we’re gonna do is we’re gonna pull our marketing money and we’re gonna come together and do a press release in the local paper inviting people out to antique alley and we’re going to… I keep wanting to say ally because you’re really creating allies, right? So you’re creating allies with your other travel agents just like this antique store did to create antique Ally they made it a destination. So they got press coverage… They did flyers at doorsteps and they were able to afford that because they pulled their marketing dollars. They would plan events together. So they’d have these fun antique alley Saturdays. They would have free ice cream and things like that. And so then it became this destination where people instead of just driving to the edge of town to go to one antique store they could go to antique alley and they’d have five stores and they’d have fun things going on and eat and all five stores thrived on antique alley! In fact that one story that was there before was barely barely making it. Every year they were considering shutting down. But once four stores open near them, they were a robust business. They got to grow and expand and had way more fun. My favorite quote of all time is a rising tide lifts all boats and that is true for you as a travel agent. A rising tide lift all boats. So when we band together with other travel agents… then what you’re gonna find is that you can mastermind with each other network with each other. You can share resources and tools and ideas and you can raise awareness that travel agents still exist and that you’re best off booking those dream vacation group trips bucket lists trips with a travel agent instead of doing it yourself online. And so the more travel agents there are out educating people, the more people are using Travel agents. And the reality is if you look at the actual numbers there are way too few travel agents right now. Now if you’re thinking well if there’s too few travel agents, why am I like struggling to find ideal client? That is an issue with your marketing. When your marketing is on point – you’ve got the right marketing message in front of the right people with the right lead sources that are generating, bringing in those leads and putting them through an automated process where you’re warming them up and turning them into actual paying clients…when that’s all in place then the floodgates open and you’re gonna see there are way more clients out there than you can actually serve. Because the reality the numbers are there are way more of those high-end travelers and there are agents to serve them. The only gap is in your marketing. So we’ve actually got an upcoming free marketing masterclass available. Just click the link below this video now to go to that free marketing masterclass. We’ve got it on different days and times and so you can choose a time that works best for you. It’s totally free invite your travel agent friends your travel agent. They are your allies! They are not your competition. A rising tide lifts all boats. So I invite you to come to the free marketing masterclass. Just click the link below. See you there! Have you been thinking about how to get more ideal clients in your travel business? Do you want to know what wildly successful travel agents are doing? We can show you how to create a highly profitable and rewarding travel business without overworking yourself We’ll shortcut your success by showing you how to get as many new ideal clients as you can handle Find out how by going to right now and registering for your free online marketing training which will show you how to be a wildly successful travel agent in today’s market and you’ll get a preview to the premier travel expert marketing Academy. Go to right now and register. You don’t want to miss out on this free valuable training. I’ll see you there!


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