Textual health warning statements have
long appeared on cigarette packages but are not adequate today to address the
substantial gaps in the public’s knowledge of the health risks of smoking. Smokers have misinformation regarding cigarettes and the products’ negative
health effects. For example, current smokers have almost four times the risk
of bladder cancer as those who never smoked. And it’s been estimated that
smoking is responsible for 5,000 bladder cancer deaths in the U.S. each year. FDA undertook a comprehensive science-based research and development process, and
took the time needed to get these new proposed warnings right. These new proposed warnings stand to represent the most significant change to cigarette
labels in nearly 35 years.