Planning a Vision Board Party for Your Travel Business

January 12th is vision board day that’s
this Saturday and so most people who do vision boards do life vision boards they
do a vision board about you know all the areas of their life and the exercise of
doing a vision board is to get it out of your head and on paper so that you can
actually see a representation of it so that you are more likely to achieve it
the ideology behind vision board is is that we as humans are the only creature
in the world who have the ability to influence or set the pace of their
future by defining in their mind what they want so if you want a goal all you
have to do is visualize the goal and you can then begin to set the motion and
motion what it’s going to take for you to achieve the goal and so a vision
board is a powerful way for you to set in motion the realization of whatever it
is that you want so travel is a great thing that people want right most people
when you ask them what are their dreams include some sort of travel so as travel
agents and travel professionals it is incumbent upon us to host vision board
parties for our customers so that they can start to visualize all of the
different places that they could go to achieve their vacation goals or their
bucket list goals or their particular destination goals right and for you as a
travel agent if you specialize in a particular destination then you get the
opportunity to speak truth into them about how this really can be a reality
and so let’s talk about how best to do that all right so hopefully that makes
sense and you guys are jazzed about an actual national day that you get to
celebrate for your business I love that I love the fact that there’s three days
in January all that travel agents and the travel profession can take advantage
of four marketing opportunity so that’s like a
no-brainer like in January this year and next year you don’t even have to think
about your marketing ideas all you have to do is just schedule them and play in
them and start building marketing campaigns around getting people invited
to them right isn’t that exciting all right so I think a great idea for you to
do either a physical event right or a virtual event and so what do I mean by a
virtual event where you would be hosting a live like I’m doing here you would
create the events in facebook you know in any other in any form that you choose
you know Facebook is my choice my forum of choice but you would create the event
on your page you would create an email series around that and invite people to
that that’s what Murchie love it or you actually have a physical located event
right so you you know rent out a space somewhere or you you know your local
library my local library you can actually get that space for free so you
schedule this space and you pick a date and a time and then you do a marketing
campaign to invite people right so it’s either a physical or a virtual event
that you will do all right so step one in your vision
board party travel themed obviously is to plan at your party right what does
that mean well what is it that you want to do we want to determine in this
planning step do you want to have a live event or do you want to have a virtual
event and let me tell you if you have a virtual event obviously more people can
join and more you know more time that you can have to have people there but I
love live events because you get to touch the people you get to see the
people you get to interact with people and I think as we are we are online
entrepreneurs it becomes easy for us to forget that we are actually working with
human beings that our bodies right so having a live event I think would be a
great local thing for you to do in this first step what you are doing is
planning are you going to do it then you know how are you going to deliver it are
you gonna do it deliberate live we’re gonna deliver it virtually now if you’ve
never delivered a virtual event I don’t want you to be scared because it’s super
easy it’s not it’s not gonna be any different than you doing actually to me
is easier because right you know you could be dressed up really nice in the
top part and the bottom part you could be in your pajamas so you can actually
O’s you’re I’m not in my pajamas at the bottom but you can actually host an
event and be in your pajamas I’m not doing the event maybe you could do a
pajama theme to party right it doesn’t matter you know have fun with this
hopefully that’s what you’re getting out of this message is that this is an
opportunity for you to create an event for your travel business that is really
fun and gets people jazzed up so I want you to also have fun with it as well so
step one plan the party and that what you want to do is determine if it’s live
or if it’s going to be virtual second part of that planning step is
determining what the theme of the event is going to be around are you going to
do destination are you going to do type of travel right may be destination let’s
say you specialize in Jamaica maybe it’s going to be a Jamaica themed party right
virtual a vision board party and what you’ll do is you will eat
talk about the future steps you’ll be providing some information about
different types of destinations in Jamaica that you a person could go give
some history about that and then that tell them about that you know right so
you could do like a tour of Jamaica as a part of that and you’d give them some
information that they could go to so they could cut out and create the pace
of those different areas of Jamaica based on the interest right so you want
to decide your theme as a part of the planning right is a destination is it
bucket list specific right so all of the places that they want to go to in their
lifetime maybe all in a particular year that
would be something that you could do around a theme tip that I want you to
remember as a part of the step one is is that you want to make sure that you have
gotten with your key travel suppliers as a part of this and determine if you can
get some brochures printed North Shore’s because what you could do is have those
printed brochures sent out to your customers who are going to attend
particularly if you’re doing a live event you could send out the ARMA have
them available as a part of the live event and you’re going to want people to
cut them up right cut them up and paste them and when we talk about supplies
have them available right so talk to your suppliers if you are Jamaica you
want to talk to you Jamaica specialists right if you are doing cruises and
they’re going to the Caribbean you want to have your supplier as a part of this
process and ask if you can get brochures most of the suppliers that are out there
have collateral and what I mean by that is they have marketing collateral they
have marketing images of all the destinations that they represent like I
was looking at Royal Caribbean I think it was at Royal Caribbean or Norwegians
marketing collateral they have an entire site dedicated to pictures right that
you can use in your marketing so it’s not like you’ve got to go swipe pictures
off the internet you can actually they have a site where you can download those
pictures you could create if you’re doing a virtual event you could create
zip file of pictures for all of the different destinations that you have and
send them to your customers as part of the prep for the vision board party all
right hopefully that is making sense to you guys
and the creative juices are flowing there and you are understanding how you
can really put the information together but key is talk to your suppliers let
them know what you’re doing and find out what type of travel related material you
can provide to the attendees of your vision board party all right
so part of the step two is is that you want to make sure that they’ve got
images that they’ve got magazines they’ve got brochures they’ve got
whatever the theme of your party is going to be around that you’ve got
plenty of material to give to them as a part of the vision work party okay step two set a date
simple right set a date just make it happen right I don’t want you to think
too much about this you don’t mean you know weeks and months to plan for this
set a date make it happen because the minute you put it on paper then you know
that you’ve got to put all the place all the things in place to make this happen
Cap’n right so set a date make that I will recommend if you are doing a
virtual party evening times are the best participation times for you to get the
most amount of participation so if you do evening times Tuesdays Wednesdays and
Thursdays are the best times mondays or horrible times for people because
obviously it’s the beginning of the week Saturday mornings are also another good
time for you to do a virtual event webinar
type of thing so that you can get the maximum amount of participation that you
can get so I would set a date make it for the evening time you know something
like this since it’s going to be an interactive talking type of thing I
would plan for at least 90 minutes 90 minutes to two hours because it’s gonna
be a lot of downtime cutting showing talking through this so it’s not a
training class like what I do so I try to keep my classes you know pretty short
and sweet but you know this is an interactive type of event so you want to
plan for about 90 to 2 hours 90 minutes to 120 minutes of a time when you plan
for this so set a date a date at a time Tuesday Wednesdays Thursdays are best
times if you’re doing a virtual event Saturday mornings are also great times
to get maximum participation just because of people’s schedules or what
have you so number three stuff that you want to
do and setting it you’re setting this up is is that you want to develop a
marketing and a communication plan ultimately an invitation and so what
does that mean if you are new to marketing and your number one job is
marketing and you have no idea what that means let’s talk a little bit about what
that means so from a marketing perspective is is if you are in this
business you know I just told you right if you are new to me I just told you
your number one job is marketing so that means that you should be consistently
and constantly building your email list right you should be building up a list
of people who are interested in your business you’ve targeted them you have
you know extended out some sort of stranger offer to them and they have
gotten on your list if you don’t know what a stranger offer is my
recommendation is I will probably uh post a link to a previous video that
I’ve done that really sort of this explains the differences of the
different stages that your customers are on but strangers don’t know you and you
need to extend them an information piece so that they can get on your list you
need to be building your list every day all the time as much as you possibly can
right and so this is who you would market to is your email list you could
also if you are gonna do let’s say you decide to do this in the next six weeks
and this is not something you’re gonna do in January but you’re gonna maybe
host a live a vision poor party in February you know as part of love your
love yourself and let’s do a vision party right you know I mean there’s all
sorts of things I can think of in terms of doing it around the month of February
whatever the timeframe is and you’re going to market what you want to do is
if you want to attract strangers to your event then you know a free type of event
like this would be a great idea for you to attract people now I will tell you
strangers are scarce with their money and strangers are scarce with their time
so if I don’t know you it’s not likely that I’m going to want to dedicate a
two-hour block of time with a stranger right that’s just that’s just not the
way consumer behavior is they don’t know you they don’t like
you and they don’t trust you so dedicating two hours of their life to
do something that they may want to do still is not likely so this is why a
vision board party is great for people that are familiar with you or are
getting to know you so that they’ll want to invest this type of time with you so
if you don’t have an email list my recommendation would be that you let’s
talk about how you can create an email list right you need to have some sort of
offer maybe it’s a download on you know why planning your vacations are so
important you know I’m actually doing a trainee on Saturday on this very topic
and I’m giving material as a part of the attendees of that training so that you
can solicit people to actually participate in planning sessions with
you so that would be a great stranger offer right having a guide that talks
about Jamaica and if you’ve never traveled Jamaica you know the top 10
reasons why Jamaica is the shiznit right that would be a good a stranger offer to
have them you know people who download that are interested in your destination
and when you invite them to your vision board party that would be a natural next
step for them to go before they potentially buy a Jamaica package right
with you right so hopefully this is all making sense to you guys give me some
love you know how I love that yes absolutely Zee this will be recorded the
revolution is being recorded so I you know if if marketing is all about where
are the people in the relationship with you a vision party is a great marketing
event for people who are familiar with you and know you and are familiar with
your brand right and it’s also a great way for them to get introduced to you
with working with you so that they know that you can take care of their needs
based on what it is that they want to accomplish in their travel year right so
again the relationship is not just one package your goal is to get them to
consistently book with you repeatedly right not just this one vacation
or this one business trip but that you are the
go-to person for them for every time they want to travel right every time
they want to plan a vacation every time they want to do a group trip every time
they want to do a reunion when they go when they have a honeymoon or
anniversary whatever it is you want to make sure that you become their go-to
person time and time again so that’s really about building a relationship not
just doing a one-time service for them all right so the next step we are on so
really again I just want to harp a little bit on number three which is
about developing the marketing plan if you don’t have an email list what I
really want you to be thinking about is what can you build that can get people
onto your email list right can you create something a piece of collateral
either you know a video a blog post a guide a cheat sheet anything that people
will want to exchange their email address for this piece of information
again you are not trying to sell to them strangers at this point you’re just
trying to start a relationship okay so once you build that email list your
marketing plan for your vision board would be to extend an invitation out to
people are already on your email list maybe it is not only your email list
you’re doing a social media post on your personal page if you have a really good
following there now if you are new to Facebook advertising and you you know
about business pages and you’ve got your business page set up then you will know
that Facebook doesn’t do anything for free right you can post on your business
page but Facebook is designed organically to give you about 8%
visibility on your your business page without paying for it so if you post on
your business page and let’s say you have a hundred followers on your
business page Facebook is going to only deliver to about 8% or eight seven to
eight people possibly 10 people will see your post now I will tell you if you do
a video about your vision board party and that is a part of your marketing
plan Facebook will deliver video more to more people organically for unn
hey traffic then they will just text and images so that’s an idea so if you want
to do a video they will deliver it to more I don’t know what the percentages
are on video but they do deliver video on at your business page for free at
greater numbers and they do written material now once you do that that you
know let’s say you have a hundred people on your business page or whatever number
of people on your business page and you do a video you’d want to boost that
video to your audience so that you can get more eyes on the video or the posts
so that they can then realize it’s there and then take advantage of this so your
communication plan needs to be how are you going to attract strangers and then
how are you gonna get your existing community of people in attendance
to your event right obviously on your business on your personal page Facebook
will deliver that content to your business I mean to your personal page at
greater numbers and they will your business page but be very careful about
that because at Facebook at the end of last year did start limiting the content
delivery even on the personal page as to what’s being delivered so you want to be
really careful about that piece all right so that is number three marketing
plan so hold on a second I’m gonna have to cut this out of the video develop a
marketing a communication plan make sure that you’ve got a plan in place not one
time so I always tell people you know people will tell me oh well I I did a
post I did one post and I didn’t get any response or I sent out one email and
that no one responded to me and nobody do you join my event emails posts seven
touches I want you to think of the magic seven it takes seven times for people to
see you when you have a message to say right to know you to even see that you
exist right people are very busy social media posts Facebook Instagram Twitter
they all have a shelf life right so you may just have been missed in the feed so
your marketing needs to have multiple touch points in there multiple different
ways that you touch people right so if you’re doing
social posts you should plan for let’s say you’re gonna do a vision party in
two weeks right you should plan for probably five posts at different times
over that two-week period five to ten posts over that two-week period so that
people don’t miss it right you should do emails you should do three to five
emails in a sequence so that people get it and it doesn’t get missed right you
should do three to five videos about the topic right so it’s not one time and hit
it it’s multiple times right you got to hit people multiple times with the
message and the invitation it’s not just a one-time hit so I really want to
stress that that when you have an event and you’re marketing a particular item
it’s not just one time you want to do it multiple times that you want to plan
that out to make sure that you’ve got enough visibility on your event so that
you get the attendance that you want all right so hopefully that makes sense
that’s probably one of the biggest mistakes that people make is that they
don’t market it enough they don’t sing it enough they don’t say it enough they
they think that they’re being redundant and that yeah I mean until the time that
you get sick of saying it you probably still haven’t said it enough right so it
needs to be said multiple times that you’re having an event you need to let
people know until you’re probably sick to death of saying it okay alright number for supplies right well
what kind of supplies do you need to have for a a vision board party so you
need to put together your supplies well a vision board party is pretty simple
right the objective is for people to cut out pictures and to paste it on a board
right they can do that virtually they could do it on a PowerPoint they could
actually you know a piece of paper and cut it out you define how you want
people to do their vision board right and in so much you also want to define
what supplies that they would need my recommendation is is that you would
include the supply list as a part of the Welcome email so once people signed up
for your vision board a party right you would want to have a sign-up page to
have people sign up so that you can then send them a welcome email that’s also a
way for you to make sure that they’re on your list you sign up you send them an
email and in the email you tell them the type of supplies that they need to have
ready for the vision board party scissors if you want them to cut out
stuff let them know that you know as part of the Welcome include maybe your
zip file of all the types of images based on the theme that you that they
can use from encourage them to bring if you’re doing a live event or if you’re
doing virtual that they do some research on you know bring their magazines if
you’re doing a live event or even if they’re doing it in their home you know
have them scoop up magazines maybe point them to some magazines that are around
your theme whatever it is be very clear about the types of supplies that they
want right that you want them to have these the worst thing is is that
somebody comes to your party and they’re ill-prepared right they come and you
know they think that it’s not like it’s not cutting out pictures or it’s not you
know what you intended to be because you did not communicate what the supplies
and what they should expect so in excuse me inclusive of the supplies what I
would do is make sure that you really kind of architect how you want the party
to run right and so you know that sort of takes the fun out of having a party
right the party should just kind of flow but
this party is an objective German party your customers may not know that but I
want you to know that this is a marketing event that has a very specific
objective and you need to be getting something specific out of that and that
is twofold you want to wanna build your email lists
out of this marketing event – you want to build a relationships with the people
that you want to work with so that they know that you provide the services that
you provide and three you ultimately want to get sales from the people who
attended this right you want them to come to you to book their dreams right
then book their dream travel so make sure that you structure the the the
party such that you’re kind of going through that flow right so the beginning
of the party is about organizing their thoughts letting them know all about the
opportunities maybe the middle of the party is you know putting it together
and then you know the third step is them showing and talking about it and you
know them interacting and showing all of it and then the last thing is maybe you
doing a brief call to action which is you describe how they can either book a
2019 plan for you service appointment with you so that you can get all of
their plans scheduled and their vacations planned out or maybe you’re
only going to do one of them but again you’re gonna have a major call to action
at the end of that party with an action for them to get with you to either do a
two thousand a whole year plan or to get one of their vacations planned but that
will be sort of the structure of the party okay last step is to host it to get her done
right you’re gonna host the party you are going to show up in all of your
high-energy amazingness and you’re gonna host the party and you are going to have
an amazing time with these people and let them know that you are here for them
as their service provider in travel right and that you are the person that
they should come to when they want to have fun and they want to think about
having fun with their friends and family right on vacation right because you can
make those dreams happen that’s what your job is right that’s why I love what
we do because we need to do fun things right and we really are the thing the
person that when someone comes to us they should think immediate relaxation
because they don’t have to worry about all the nuances that make an amazing
trip happen that’s your job right all right so the tip for you during the host
that I want you to do is either and I’m actually going to sort of take this tip
a little bit different I wrote down a tip that I want you to take notes but
you may be actually busy during it that you can’t take notes so you want to
record it even if it’s live so if you’re doing a live event I want you to get a
tripod get your phone get somebody to record the event for you so that you can
watch it later and take any notes because what you really want to be able
to do is take heed of the people and what they’re saying during it right like
because you’re going to hear people say oh I would love to go to X place right I
would love to do X thing I would love and you want to be able to sort of
create a catalogue of the interaction that you’ve had with the people who
attended right so if Sally says you know she must have said it 15 times that she
would love to go to Africa and maybe Africa is not your specialty maybe you
wanted to become your specialty to book this trip right because an Africa trip
right the commission on that it’s probably gonna be pretty good and maybe
that’s something you may want to be interested in and now that you’ve got a
customer who is expressing interest in that that may be something that you want
to gain knowledge in right so really I want you not to lose those
precious moments and that precious information because at the conclusion of
the event I want you to go through the video and make sure that you’ve got you
know Sally won in Africa Jane wanted you know Jamaica right and she wanted to go
on this place please what are you gonna do you’re gonna follow up at the
conclusion of this and the more customized that you can follow up with
the customers that attended the more likely you are to get that business
right so hopefully this is all making sense to you guys
April great I’m glad I always love to get you know the feedback during the
course to make sure that it’s making sense so again record it do not skip
this step do not think that this is lighting if you’re doing it virtually
all of the software that you do I use oom for my sort of interactive meetings
I would host a meeting I would invite people there I would record the meeting
zoom is a really great tool the paid version and you wouldn’t need to get the
paid version I think it’s $15 a month if you wanted to do a webinar I mean a
meeting where you host and you invite because you can open up the room and
everybody can talk and you can be in there you can record it you can actually
create breakout rooms it’s really an amazing tool so any sort of meeting a
tool that would be a great thing if you’re gonna do it virtually you can do
it Facebook live the only thing about Facebook live is is that it’s only
interactive through written it’s not interactive like an actual meeting so I
would recommend like a meaning um type of tool if you’re gonna do it in
virtually obviously if you’re doing it in person you’re gonna all be there
together so that’s going to be okay but just don’t forget to record it
I love zoom to zoom you know I love zoom and I hate zoom my love hate
relationship with zoom is as follows zoom he eats up every amount of physical
resource memory on your computer so you can do nothing else when you are on zoom
so it could be a reflection of the fact that I need a new computer or it could
just be that zoom just literally eats up all your memory and you get you
it moves very slowly when you’re trying to get other things that but okay so
that’s my tip on hosting the party make sure to record it so that you can go
back and get all the juicy nuggets about who liked what so when you send out your
follow-up emails on the event you can send out custom emails because you know
if you have ten or fifteen people I wouldn’t send out a generic email I
would send out a very specific email to each individual 15 persons because I
would have captured information about those 15 people based on what we did
during the course of those two hours that would make them a good candidate to
schedule a vacation session with me or have them do a booking request a book
out whatever it is that was on their vision board party all right
okay so we’ve gone over the steps right steps are pretty easy so let’s go pretty
quickly on kind of the flow so I sort of alluded to the flow which is you know
the first thing is is you want to have introductions and instructions right so
you want to set the stage for your trouble your travel related visual board
party when you get ready to conduct it right so on a day of the vision board
party you know you know set 5 to 10 minutes around for introductions so
people can meet each other and then you just give them the instructions on how
you’re gonna flow the meeting party you know it’s a meeting but it really is a
party right so you want to give them the instructions on how you’re gonna do that
right write them out so that you don’t forget whatever it is that you’re gonna
do but again you know I kind of recommend introductions at the beginning
the second part is is to allow people time to create let the flow the creative
juices flow so that they can do give them about 20 minutes 20 you know 20 to
30 minutes to do that right so that gets you at about 40 minutes right there
you know tip for you during this creative process is to give them prompts
right so maybe have a 5 prompts to get people’s brains thinking right like for
example what are the top three places you you’ve always wanted to go
that you’ve never been before right what are the top five places that you’ve
been before or you know top three you know I always do everything in odd
numbers but you know do the top five places that you’ve been before but you
didn’t really get to exploring you want to go again right give them prompts so
that they can their creative juices can be flowing again remembering the theme
make sure your prompts are in relationship to your themes because
again you’ve already sent them some up receiving material to help them during
this process all right and then in your conclusion phase of your party you want
to remind them to take action you want to make sure that you have a very clear
defined action step that you want your customers to take after this party it’s
great to get them to come together and have a kumbaya feeling but if you don’t
have them taking action people won’t do it but people will do what you tell them
to do so give them something to do which is to book a consultation with you right
it’s a book um or maybe you have a form right and it’s to do a custom booking
right you heard Sally say that she wants to go to Africa your recommendation to
Sally when you send her the follow-up email right and even at the conclusion
of this is Sally click on my custom booking form and make the request for
Africa who do you want to take when do you want to go let’s get that on paper
right you want them to be very specific about doing the next step right so do
not forget this conclusion it’s not just and particularly when you’re live and
particularly if you have wine or drinks like that right because all my live
events I always have some sort of spirits right I always got to remind
myself to do that action right because you know I’m flowing and I’m you know
sipping on my wine or whatever I’m sipping on right but again this is a
purpose-driven this is an event that has a purpose and an objective integer of it
do not forget this last step okay all right so what did you guys see that’s it
you’re done you’ve hosted the party you’ve gotten some great leads out of
this party and hopefully you’ve got some people who are
ready to book awesome April good I would love it I are
you thinking about doing a live one or are you thinking about doing a virtual
one you said you loved zoom so you’re
certainly prepared to do a virtual one zoom is really pretty inexpensive and is
really a good powerful tool I actually used the additional thing for webinars
because then I can host my master classes and that kind of stuff on it but
the meaning part of zoom is very easy to use you can schedule it you can even do
a landing page in a sign up page require people to do registration through the
page and it can I think you can do that through that maybe on the on the right
on the webinar side it may not be on the meaning side so what I just said is on
the webinar side but if you have Constant Contact which is you know the
email provider that I recommend you can do a quick a quick little excitable your
vision board party and that’s how you can get emails added to your list pretty
easily so you know there’s just no reason why you shouldn’t be doing this
this is a great opportunity for you to get multiple people together talking
about travel talking about what it is that you specialize who are likely to
book with you based on that specialty so I love it so let’s see what else other
comments we’ve got coming on oh goodness I’m missing a lot
oh good glad I’m glad you liked it April she says that it’s very good information
and very easy virtual unzoom perfect yeah kya this is a very easy thing to do
one zoom I definitely think if you want to reach as many people as you can you
know cut your expenses and you know you know you don’t have to find a location
you know to food and all that doing a virtual event I think is a great
opportunity and I think it’s travel agents you know I think we you know in
the online space this industry really has huge opportunity to leverage
online tools in a greater capacity then I see a travel agents do so I would love
to see you guys do that awesome great Stephanie says she loves the idea of
doing a live party you know I love a party so doing live events
I don’t do nearly as much live events as I would like to 2009 I intend to do at
least one major live event but live events you know so the flip side of that
is we do everything online right and we forget that we are dealing with human so
actually getting out into your community and doing something that you host live
is a great way for you to get local business as well because then if it’s a
live event then you can go locally in your community and market for the event
as well right so great opportunity I think live or virtual is great okay so April if you have the version
that where you can share it live on Facebook that is the webinar version I
think you pay an extra 60 bucks someone excuse me for that version and you can
share it on Facebook but again so here’s how you know the only problem with the
webinar version is it’s like this right so you don’t get to interact with the
people as if you were in a meeting so that’s kind of the the the thing that I
don’t like I think that for this type of event you want to interact with the
people you want that office speaker you will be unmuted and talking once you’ve
done the instructions and you want people talking to each other I’m
interacting because it’s like a party right so you would do that so you know
the webinar is a one-way street just like lives with Facebook are one-way
right so I am broadcasting you only get to talk to me via the word unless I
bring you on to life and that’s all cumbersome nobody’s got time to be doing
that during your vision board party so that’s the reason why I would structure
it as a meeting as opposed to structuring it as a webinar or a live
event now if you want to let people know about it you could broadcast
I don’t think you can do that on zoom’ you can’t have a meeting and then
broadcast the meeting you can only broadcast the webinar so that’s the
thing you know you could you know have you know a camera set up and stream your
virtual events live like you could like I’ve got a camera recording my video
right here but you could have that be live I mean
there’s all sorts of kind of crazy things that you can do to make this
happen yes the free version does cut you off at 45 minutes but I will say this
Zee I invest the fifteen dollars for zoom if this is something that you want
to do do it for a month and then you know cut your subscription off like you
can do that with zoom because you want the interaction like you do not want to
miss because really this is about you the delay and alive right it takes a
couple of minutes or seconds for me to see what you write you know the moment
has passed and you want people you want people talking in this party right so
that’s why I’m saying you want a meeting a type of space that you can do go to
meaning something like that that is allows you to have an interactive
session yeah talking live is is is good but for this type of event again
interactive is what you really want you want the interact if you want people
buying off of each other and hearing people’s ideas about where they want to
go and what they want to do and if they’ve ever been there or you know you
want it to be a conversation just like when you’re in a party so again I want
you think about this this is a intentions attention purposeful party
that you have the intention for but you want it to be a party right you don’t
want people not talking in a party all right I I don’t want to be just talking
in this party I don’t Sunday would not want to be the only one speaking in this
party I would be egging you on Z in this meeting to talk to me in the party I
would not want you to be in your car in this party I want everybody present in
the party doing what I ask them to do to be participating in the party right so
that’s the difference is not really interactive it’s more
one-way communication you get to see me it’s talked to me but still have the
same thing as actually doing a meeting perfect all right good okay so what is
your next step so I’ve kept you for an almost an hour and I’m gonna skedaddle
next step is hey this is one of two great travel related professional
opportunities for you guys this month like I mentioned there is a plan at your
time off day on the 28th of January which is I think I don’t remember if
that’s a Tuesday Wednesday I don’t remember what day it is but that is a
day where you know there’s an organization that you know submitted
this holiday 58% of Americans do not take their vacation 50:58 I think it’s
58 or 56 % of Americans leave vacation on the table right and as travel
professionals we have a huge opportunity to impact that number by helping people
plan their time off so in looking at that statistic what I discovered is you
as a professional may not even think of yourself as the person who would do that
right so I’ve created a course and I’m hosting that course on Saturday and it’s
called how to help your clients plan their time off where in this course I’m
going to teach you how you can conduct the service how you can offer this
service to your clients and I’m also going to give you some marketing
information rights I’m gonna give you a blog post I’m gonna give you a planner
that you can give to your clients before the the time how you walk through the
planer during the item you can offer the service for free or you can offer it for
paid write great opportunity for you I think it’s a great stranger offer
however you can also offer it for paid write charge a fee for this service to
plan out their year and schedule out all of their vacations for the year right
entirely up to you but I think it’s a great opportunity for you as a
professional to add a new service that may not be travel niche specific but
certainly is value Pacific’s specific I love what I do that
but its value specific right and you can let your clients know cute hey I’m here
for you are you one of those Americans who are leaving vacation on the time on
the tip is this not something that they’ve got to figure out it’s already
given to them if they’re in the workforce and then get vacation and
they’re not taking it that’s missed opportunity for them
studies show and in this course women talk about the numbers but studies show
that people who take vacation and plan for vacation are more likely to take
vacation right and you should position yourself as a travel agent to help them
maneuver that and make sure that they’re taking the time off that’s already a
benefit for that so it’s not like you’ve got to convince somebody to plan
vacation or find the time to take vacation if they’re working they already
most likely have paid vacation days off but most Americans most people wait till
the last minute to plan or they don’t at all and so this masterclass is really
geared towards you as a professional to position yourself as the expert to offer
the service as a part of your agency for free or for fee depending on how you
want to do that but I’m gonna have it structured so you can create the service
deliver the service and then market the service to your customer base okay that
course is going down on Saturday at 11:00 a.m. it’s 47 dollars you’re gonna
get a lot of information in that course you’re also gonna get access to that is
going to be a live course where it is actually going to be hosted on on zoom’
so if you do want to ask questions you’ll be able to ask questions live to
me if you’re not able to make that course you’ll be able to get the replay
and you can always send me an email if you have questions on that you’ll also
get collection you’ll get access to marketing material and also the planner
to give to your clients and use and I actually have already demoed it out to a
couple of clients I’ve used it myself for planning this year’s vacation and
thus far I’ve gotten some really great feedback on the planer so I think that
you guys will love it the link to register for that is up above again it’s
47 dollars once the class happens up to $97 so I think this is obviously
the time for you to get in on it now and then also you the benefit of having me
live if you have any questions in the setup of that okay
I’m also going to throw in yeah sign up April click on the link above so there
is a link to the registration right above the below the title and so all you
to do is click on that register for that and you’re in there like swimwear so I
say that cuz that a friend who told me that ten years ago and I just so love
that saying alright so I hope to see you one Saturday that is your call to action
if you’ve any questions on ok so Z you’ve got government employees
convincing them to vacation but the thing about being a government employee
is that they get vacation time right so they get vacation time I mean if
anything about working for the government as you get vacation you get a
lot of vacation and a lot of time off you know and I’m not even just talking
about vacation time they get a lot of PTO
time right they get all the government holidays off and get all these things
off right you know I know right now if your friends are government employees
and they’re being furloughed right now because of what’s going on in America
with Trump it may be a difficult time for people to want to think about
planning vacation right but getting the knowledge now and then as soon as this
is over you know suggesting that to them in the upcoming months it’s still
something that you can do so I you know I obviously want to be sensitive I don’t
recommend if you’re you know a lot of the people that you know are government
employees who are not getting paid right now that you start talking about
planning their vacation that’s probably not good timing on your part but you
know having the service year around even though the day is on the 28th having the
service available is still a great idea and it’s a great service to have an
offer in your business okay so registration is there yeah not now with
the shutdown would not recommend this but learn the information now get it all
set up so that you as soon as the shutdown is over you can start to
mowed it out to your customer base all right and so for those who sign up today
only today and even if you see this is a replay you see it tomorrow it won’t be
available to you but if you sign up today I will give you my 12-month
marketing inspiration calendar as a bonus for free for signing up for the
class today so that’s only available for those who sign up today if you are part
of travel agents United T&Z the class comes to you for free that’s part of
your memberships so don’t worry about that don’t worry about signing up but if
you are not a part of tae membership do sign up and I will give you the 12-month
inspiration calendar as soon as it’s off the presses next week for free and that
is a 12 month plan are full of all of the calendar ideas and space for you to
plan for your entire 12 months of marketing ideas all right so this is
Sunday over and out I hope you have a great rest of your day and that we will
talk soon bye


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